In early 2023, Amazon collaborated with Pratt Institute School of Information to organize a design challenge to develop a new feature for Amazon music streaming service.
Within 3 weeks, our team were able to visualize and imagine a future of listeners' with music, and design a new feature that leverage Amazon Music's offerings.
The project was a resounding success. My team was selected among 21 teams to the final round, and presented to Amazon Vice President of Design and other Amazon employees.
People want to listen to music that fits their emotion, situation, or current activities. However, their music collection is often not organized by those categories. Additionally, music apps could suggest songs that are unfit to users' mood due to the large music listening history made up of several genres.
(Photo by Daniel Fontenele on Unsplash)
Listening Mode is a new feature which allows user to create different modes on a single account.
Enjoy your music collection in a different way
Have more control over the music listening experience
No more mood spoiling
"I select music based on moods and genres of songs."
"I mostly listen to songs that I’ve been repeatedly listening to.
There are just so many artists, you don’t know who to listen to
“I would use it! I think that's a good way of organizing different purposes of listening to music.”