UX design, Information Architecture
January - May 2022
Solo student project for Information Architecture & Interaction Design Class - MS Information Experience Design - Pratt Institute
Gentle Barn website is used to call for donation and animal sponsorship as well as update animals’ information, and communicate offering services (farm tours, event hosting, cow hug therapy sessions).
For the Information Architecture & Interaction Design course in our master program at Pratt Institute, I was tasked to identify problems on Gentle Barn website and use design solutions to solve them.
Revise the information architecture
Highlight organization’s mission and activities on the front page
Redesign “Animals” page and “Donate” page
Refresh the website’s visual with a more contemporary and appealing look
InVision, paper, pencil, zoom
Moderated user testing
Even though I had the freedom to make every decision during this project, there are several things I would do differently in oder to create a more impactful redesign:
Being the designer & research in this project helped me better understand the design process, specifically how the result of each step could contribute to the final solution I proposed to revamp the website.